Friday, August 9, 2013

Social Media vs Traditional Websites

The question "has social media taken the place of traditional websites" has come across my desk a few times in the past few months. This is a great question considering the energy and resources spent in designing ads and developing social media campaigns. The answer to the question is "it depends". It depends on a lot of things.

First of all, you have to answer the following quesions:
  • What does your organization do?
  • Do you sell products or services?
These questions are very important in the fact that it drives what type of Internet presence you have. For example, if your organization is an online store that sells products then having a website is a MUST. Without it, you would have some difficulty selling the actual product. However, if your web presence is a one-time event then a website may not be necessary. For example, your organization is sponsoring a marriage enrichment retreat. This event will only be held one time. In this scenario you could develop a Facebook page or group and advertise through various forms of social media. Once the event has ended you may want to post a few pictures and allow others to comment on their experiences. A website would be somewhat overkill for this purpose.

As you think about the question to spend the money or resources on a website, understand that any long-term goal should not be connected only to social media. Historically, social media sites lose popularity in around 5-6 years. A good website can weather the storm. So anything beyond a one-time event you may want to consider buying a domain name and hosting and start putting together an incredible web presence for your organization. Average Street Price is a great place to start! 

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