First of all, you have to answer the following quesions:
- What does your organization do?
- Do you sell products or services?
As you think about the question to spend the money or resources on a website, understand that any long-term goal should not be connected only to social media. Historically, social media sites lose popularity in around 5-6 years. A good website can weather the storm. So anything beyond a one-time event you may want to consider buying a domain name and hosting and start putting together an incredible web presence for your organization. Average Street Price is a great place to start!