There are so many different ways a person can share their insights with the world that one often wonders which one to use. The yearly Social Media Report from the Nielsens is usually a great avenue to determine where the most activity and users are. Advertisers must also watch this information to make sure they are spending their money in front of the greatest audience.
The 2012 Social Media Report gives us some insight on the trending of the top Social Media Networks of the year. Facebook has been a hard hitter in the social media realm but this year seems to be a year of change. Still reporting in with over 152 million unique visitors in the PC access demographic, but they are down 4%. However, the way people access Facebook is drastically changing to the mobile device market. There has been an increase of over 85% of visitors in the mobile web and mobile app department accommodating for slightly more unique visitors than those accessing by PC.
Twitter was accessed on cellphones and other mobile devices through the web and Twitter apps by almost 67 million unique users which illustrated around 140% increase over the previous year. The PC market for Twitter topped slightly over 37 million unique visitors and reported an increase of 13%. Other statistics can be found on the Nielson website.
Some people have mentioned that Facebook is on its way out and that may be true from the PC market, however as an advertiser I would not recommend bailing on that service yet. Twitter is still running strong and is something organizations need to pay attention to. Social media networks change very frequently and how we use them to promote our products and services should change along with them.
Keep up the work and reap the benefits!
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