When you have a product or service you want others to take part in then the first step you need to do is define the target group of people you want. This should be the easiest part of the whole process. If your event is for teenagers then you know your target audience is teenagers.
Next you need to find the habits of your audience. Start here by making a list and think outside of the church zone. In other words, write down things such as:
Watch music television networks
High School Sports
Heavy music listeners
Spends 40 hours a week in school
Movie theater goers
Spend some time in this area because it will make the next steps easier.
Going through this process helps you to see who you want your
advertising in front of and where you need to place your ads.
Next, we will look at how to get your message in front of your audience.