I like to call it the Three A's of Twitter. Attracting Advertising Attention! Having a business or organization requires you have some sort of customer base or following. As a part of advertising you need to keep your product or service in front of as many people as possible. Twitter is a great way to do that, however you have to have followers. The more followers you have on Twitter, the greater audience for your message or product.
So how do you acquire followers? One of the ways is to follow other people. Many people, just because you followed them, will follow back. Another way to gain followers is to make sure you are an active tweeter. Along with your tweets, use meaningful #Hashtags. Your hashtags should represent your comments or ideas. Many people follow the trends and your hashtags help the process of being viewed in the trends that people are looking for.
There is another way of getting your tweets viewed by a lot of people. It is called promoting your tweet or promoting your ID; and as you can expect, it costs money. In the Twitter world it is called promoting your tweets or promoting your brand. To find out more information and to start shelling out some cash to have a tweet or two displayed in front of a vast number of people, just click the advertising link at the bottom of your Twitter profile.
Personally, I believe we can be effective for free if you do your homework and diligently work at the process.