Is Social Media a Viable Option for Advertising?

The advertising purists have recently questioned whether or not social media (Facebook, Twitter, LinkedIn, etc.) is actually a viable option to spend advertising money. I believe it is! Social media makes up much of what I write about on the Realize Media site, and for very good reason. The social media networks are changing the way organizations advertise and do business. If you don't believe me, I want to show you this video. It is a little over a year old, however the message is still there. 



Think about the way you do business, is it time for a change?